There is no doubt that blogging as a whole has come a long way from its original beginnings. Blogs are more like accessible, free magazines than the small and personal online journals that began the whole craze. The advent of an entirely new industry has meant that it’s changing constantly, and with each evolution, even the most established blogs risk being left behind.
Where bloggers would once worry about whether their site was pretty and not much else, those who dabble with professional blogging now find the demands on their time overwhelming. They have to promote their blog, moderate the comments, manage their social media, look up P.O. box prices for all of those giveaways they run, interact with brands, understand the legalities of sponsored posts and how they work. A blog can become a full-time job before you even know it, requiring hours of investment to make it work.
Given how much blogging has changed in just the last five years, what might the future look like? There’s no way of being sure – but there’s definitely a few hints that point to the way the future might go.
#1 – Content-Lite Blogs Will Become A Thing Of The Past
We’ve all stumbled across those blogs that don’t have content, per se – they host giveaways and promote social media accounts. There’s so many of them that it can feel they take up the entire blogosphere; but chances are, they are on their way out. The thirst for content is never ending, and with little disposable time, viewers are more likely to prioritise blogs that have something to offer beyond the latest freebie.
#2 – Social Media’s Necessity Will Change
Social media is always going to be important to blogging, but there’s no doubt that changes are beginning to take hold. One of the biggest issues facing bloggers are changes to the Instagram and Facebook algorithms, which mean that they can have huge follower numbers but only a tiny percentage of those followers will see their posts. This has made life increasingly difficult if social media is your primary way of boosting the signal of your blog posts. This will likely lead to bloggers turning to other promotional methods, as the old reliance on social media begins to diminish.
#3 – More Reality Will Be Demanded
There has been a backlash brewing for some time about bloggers; or more specifically, the lifestyles that they tend to project. The glossy photos, the carefully edited images, the expensive items that weren’t purchased but were rather gifted from brands – readers are beginning to dislike these. The desire for reality is beginning to seep in, with many bloggers choosing to share stories where they don’t come off like a wise-cracking hero or the images that show the disarray behind those carefully staged photos. The quest for authenticity is only likely to continue.
Blogging is here to stay as an industry, but that doesn’t mean it’s always going to be here as we know it. All that bloggers can do is try and stay abreast of the changes and focus on making their little corner of the internet as good as it can be.