Are your blog posts not having the effect you were hoping? If so, then there are a few simple changes you should make. In today’s guide, we’re going to go through some of the basics of creating a blog post that will get you a more positive reception. Read on to find out more.
Break up your text
You can get away with writing long paragraphs of text in a book – but online? You need to break things up a little. Make sure your sentences are short, snappy, and to the point. Paragraphs should be no longer than 2-3 sentences – or 4 at the most.
Making these simple changes will make it easier for your readers to penetrate what you are trying to say. It also offers them a far less daunting prospect of walls of text that can be hard to keep track of when you are reading online. Also, be aware that a lot of your visitors will be using mobile. So, make sure your fonts are set at a good height and are easy to read on all devices, not just your PC.
Subheadings – or h2 tags – are significant for two reasons. First of all, they help your reader keep track of what they are looking at, and helps them scan your post to see what to expect. It’s also a handy tool for SEO purposes.
In SEO, your most important tag is your H1 title tag. This tells the search engines what your article is about. However, the search engines will also look at your H2 tags to get more info about your post. If they are catchy enough, you should see a rise the rankings. For more info on how to use your title tags to best effect, try here.
Embrace bullet points
Bullet points are great for your post in a number of ways.
- They make your content easy to scan
- They highlight important points
- They are easy to read
- They give a brief overview of essential info
Not only that but bullet points make your post more visually appealing – which can make your articles stand out from the crowd.
Images can be beneficial for a number of reasons. First of all, it makes your post look more attractive. Let’s say you are sharing your article on social media. People are more likely to click on something that has a striking or humorous image than they are with a web link.
Be careful, though, as you can’t go around pilfering any image you like on the web. There are strict copyright rules you have to adhere to. The good news is there are plenty of services out there that offer free stock images. Always make sure you have the right permission if you don’t want to end up in hot water.
Highlight key points in bold
Another way to impress on the importance of a word or phrase is to highlight them in bold. It can make a striking difference to your posts, and attract the attention of your readers.
However, it’s best not to overdo this, as too much of anything is never a good idea. But, if there is something of particular importance in your post, you should always make it easy for the reader to understand it. Good luck with your new style posts!